FOCUS WHERE IT MATTERS!

Positioning your organization for revenue growth & market value.

 A fractional or project based  Marketing services provider committed to empowering organizations with strategic positioning for sustained growth in existing and new markets. Boasting a core competency and extensive experience in product marketing, we pledge more than just services; we offer invaluable guidance and execute tactical precision in your current and future product marketing initiatives. Our expertise extends beyond marketing to encompass effective sales and operational modelling, ensuring a seamless and successful go-to-market strategy. Partner with us to not just navigate but dominate the ever-evolving market landscape, propelling your brand toward unparalleled success.

Organizational Enablement

Strategic and Pragmatic Marketing Services

      

Strategic Go-to-Market Leadership

When to call us: You’re launching or relaunching technology/services into competitive Canadian or North American markets.

  • Build GTM frameworks including segmentation, messaging, pricing, and channel strategies.

  • Lead market-entry strategies for new products, technologies, and service offerings.

  • Develop full-suite launch plans, sales enablement assets, and demand-generation programs.


Product Strategy & Positioning

When to call us: Your offers are good, but your catalogue, pricing, and story are holding you back.

  • Reposition legacy products and strengthen value propositions for competitive differentiation.

  • Design pricing models, product catalogues, and commercialization pathways.

  • Align product, marketing, and sales to drive cohesive execution.


Full-Funnel Demand Generation & Revenue Enablement

When to call us: Growth has stalled, or marketing and sales are operating in silos.

  • Connect marketing programs to revenue targets with integrated GTM frameworks.

  • Build nurture programs, sales toolkits, and executive messaging.

  • Implement KPI dashboards to track, learn, and optimize.


Brand Development & Rebranding

When to call us: You’re expanding through Mergers or acquisitions, diversifying, or introducing new offerings or direction that may benefit from a fresh new introduction to existing or new markets.

  • Conduct brand audits and develop refreshed identities aligned with growth objectives.

  • Build narratives that improve market visibility and support M&A events.

  • Create integrated storytelling across digital, sales, and executive channels.


Channel & Partner Ecosystem Development

When to call us: You know channel and partnerships should or could possibly be a growth engine—but you’re not structured for it yet.

  • Develop reseller, wholesale, and partner programs.

  • Create onboarding processes, partner toolkits, and co-marketing initiatives.

  • Structure partner tiers and program architectures to drive scalable distribution.


M&A Readiness & Strategic Advisory

When to call us: You’re considering an exit, raising capital, or want to maximize value by driving a cohesive defined presence.

  • Prepare companies for acquisition, investment, or integration.

  • Deliver strategic assessments, commercial narratives, and operational frameworks.

  • Support leadership teams in aligning roadmaps, messaging, and financial storytelling.


Technology Market Feasibility & Innovation Assessment

When to call us: You have an innovative technology and need to know if, where, and how it will work in Canada/North America.

  • Evaluate new technology for Canadian market suitability, compliance, and adoption potential.

  • Produce feasibility studies and market-entry recommendations.
NARRATING YOUR STORY TO THE MARKET

MARKET POSITIONING FOR REVENUE GROWTH

Effectively positioning your company to target and onboard the right customer segment dictates your relevance within your market. A proper positioning & execution strategy enables management choice.


  • Enabling companies to effectively target and service new revenue streams within existing and prospective markets.

  • Redefining the Sales & Marketing function within cost-conscious organizations.

  • Strategic and tactical development and execution, marrying product/service with operational and sales implementation.

  • Providing direction on all facets of marketing communication, community involvement, strategic alliances/partnerships and service development/execution.

  • Emphasis on the rate of return and enabling and augmenting sales/revenue generation.

  • Enabling, coordinating and facilitating market expansion and reach initiatives.


We take pride in executing with a disarming approach combined with a sense of urgency to our objectives. Our methodology upon engagement is pragmatic, not theoretical; we develop a strategy and implementation plan with defined results.
Experience that matters

A sample of some kind words.

A disarming results oriented approach.
Innovative marketing professionals who formed an integral part in developing and executing product and marketing strategies within our organization. The principle has a strong business acumen and the personality and skills sought in a business leader. Combining this along with a solid track record of executing successful marketing strategies, I would highly recommend TDG as a catalyst to drive creativity and business transformation.
   
Exceptionally talented individuals who understand customers and their expectations. Positive communication styles and the ability to consolidate expectations and match them to the solutions was uncanny. Lead the biggest marketing launch in the history of our organization by launching one of the largest municipal WiFi networks of its kind within North America
   
Outsourcing our Marketing to TDG was instrumental in positioning our company for the next stage of revenue growth. Practical, resourceful and very effective in their approach, TDG helped navigate for costs and operational efficiencies.
   
Experience that matters

The Dreyas Group has been built by an experienced, strategic and tactical marketing professional with over  25 years of success in developing, executing and redefining the competitive landscape within the data services and technology market.


Dino Farinaccia
Principal/Founder

A seasoned professional in the fields of product marketing, business development, leadership, and strategy, boasting over 25 years of remarkable success and expertise. With a focus on the managed services and technology market, Dino has consistently demonstrated his strategic and tactical prowess in developing, executing, and redefining competitive landscapes. His extensive knowledge spans technical marketing, product/service development, strategic market awareness, positioning, partner program development and revenue generation. 

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